Overview:
Field: eBike and eScooter Repair & Parts / Online Store
Location: Lithuania
The challenge:
The client initially operated under the name Taisom ir Gaminam, with a website that, while fast, lacked cohesive branding and user trust. It was built on a minimal budget by a freelancer and didn’t match the client’s ambitions to grow beyond his garage and into a professional business.
After rebranding to Fabiride, he came to us looking for a partner that could take his online presence — and his growing business — to the next level.
The solution:
We first launched a redesigned website aligned with the new brand identity. The client had a clear vision: he wanted a dark theme (which was trendy at the time) and a long list of features — and we delivered. While the site functioned as intended, we later discovered through real user feedback and Contentsquare analytics that it was too heavy visually and technically, causing user confusion and increasing maintenance complexity.
Plugin overload and third-party tool conflicts began to pile up, slowing performance and introducing more bugs with each update. The online shop was difficult to manage and didn’t convert as efficiently as it could have.
Recognizing the need for improvement, we initiated a second full redesign — this time led by our strategy and supported by data. With more creative freedom, we focused on clarity, simplicity, and a balanced aesthetic that served both form and function. The shop experience was rebuilt to be faster, easier to navigate, and more visually appealing for both mobile and desktop users.
Before and After (website evolution):
🟢 Green highlights finished improvements, while 🔴 red and 🟡 yellow show areas that needed work.
Interactive finished project showcase:
The results:
- A faster, modern website with stronger brand recognition;
- A cleaner, better-performing online shop that improved conversion rates;
- A drastic reduction in maintenance issues and conflicts;
- Customers responded positively — the term “black hole” from the old design was replaced with praise for its clarity and ease of use;
- The business scaled its operations and moved into a larger workspace twice within one year.
What we stand for:
We’re not fortune tellers — we don’t guess, and we won’t overpromise. What we do offer is proven, data-driven expertise shaped by working with real businesses and real customers. Our focus isn’t just to make things look good — it’s to make them work.
Anyone can paint a pretty picture, but if your website doesn’t guide users or convert visitors into customers, it’s just decoration. We design with user experience, clarity, and business results in mind — so that our clients get more than a site, they get growth.
