Overview:
Field: eScooter & eBike Parts Retail
Location: Europe
The challenge:
ElectricGen had an outdated website that lacked visual hierarchy, credibility, and user experience structure. It suffered from inconsistent spacing, unclear navigation, poor content prioritization, and weak mobile responsiveness. As a growing eCommerce business in a highly competitive niche, they were missing out on conversions due to unclear CTAs and confusing UI.
The solution:
We completely reimagined the digital storefront, focusing on clarity, trust-building elements, and performance. Key improvements included:
Modern, cohesive design with strong visual hierarchy;
Improved UX through intuitive mega menus and product filters;
Conversion-driven layout using compelling CTAs and consistent spacing;
Integrated analytics (Hotjar) for behavior-based design updates;
Increased social proof via real Facebook testimonials and brand partnerships;
SEO-optimized blog system for organic traffic growth.
We didn’t just guess — we refined the design through weeks of data-driven iteration based on actual user behavior and feedback.
Website before (red annotation) and after (green annotation):
Interactive finished project showcase:
The results:
Improved user trust and visual credibility;
Significantly better navigation and mobile experience;
Boost in user engagement and product browsing time;
Continuous sales growth post-launch, supported by behavioral data;
Easier management for client with clear structure and editable areas.
