HOW USING VIDEO CONTENT CAN IMPROVE YOUR WEBSITE
There has been an alarming increase in video-type websites recently.
The purpose of these videos is the same as a traditional tex-based website, but instead, it’s a 3 minute video and the CEO participates in it.
Surprisingly, this type of website works INSANELY well. It gets a lot more visits, and it has a higher potential of getting customers to purchase their listed product.
Here’s why it works so well:
1. It builds trust
Something very different from a normal website is that in a video, you actually see the owner’s face. This lets customers know that:
- You aren’t a scammer
- You aren’t a “catfish”
- You are confident in your product
2. It's shorter
Audiobooks have started to get more purchases than normal books, solely for the reason that people would rather listen than read.
It takes much more energy to read something instead of listening to it. The same thing goes for a website. People would rather watch a 3-minute video than read two pages worth of writing.
3. It's attention-grabbing
In a video, you have a higher potential to capture a customer’s attention because of the unlimited editing possibilities it can have.
If you want proof, just look at which videos get the most views on YouTube. You’re going to notice that the most viewed ones have insanely good editing to keep the viewer interested the whole way through.
But, in a normal article, it takes an excellent writer with YEARS of experience to keep the reader interested the entire way through.
And even if you’re that good of a writer, most people’s attention span is very short, so it’s not very likely that people will read the content written on your website.
4. It has Improved Comprehensibility
Many people don’t have English as their native language, so it takes a lot of time for them to understand certain words that you would consider B1-level English at maximum.
Meanwhile, in a video, people are much more likely to understand what you’re saying because:
- You typically use simpler words in a video.
- Customers dedicate 100% of their energy towards understanding what you’re saying, instead of also putting 60% of their energy towards reading the text on a normal website.
It’s the small details that make the most difference, and you will notice what we said was true once you spot a video-type website yourself.
5. Enhanced Customer Engagement
Customers typically only need to read the first 3 – 4 sentences of a website to understand what it’s trying to get them to do/purchase.
This gets customers uninterested and they stop reading the rest of the content because of it. But in a video, it’s much more different.
You can’t skip to different time frames in a 3-minute video because you won’t understand anything. You also have a lower chance of immediately understanding what the video’s about because of its unpredictability.
But Wait...
There is nothing in this world that doesn’t have any cons. Here are 5 reasons why you wouldn’t want video content on your website:
- Slower loading times: Time is the most useful asset we have. Unfortunately, some people simply don’t have enough patience to wait for your website to load. But, unless your website already has a pretty bad loading time, adding video content won’t really do any noticeable damage.
- Accessibility issues: Some people with hearing impairments won’t be able to fully enjoy your website’s content. But this issue can be easily solved by adding captions to your video.
- Lack of SEO: Search engines primarily index text-based content, making it easier for users to find relevant information through search queries. While video content can be indexed, it may not be as easily discoverable as text. Luckily, you can still get pretty decent SEO for your website by adding metadata, transcripts, and captions.
- Bandwidth Consumption: Video content consumes more bandwidth than text or images. This makes it incredibly hard for people who live in regions where bandwidth is expensive or limited to fully explore your website. But there’s only a small percentage of the population that deals with this issue, so you don’t really have to worry about it.
- Compatibility issues: There are a number of browsers and devices that don’t support certain video formats, leading to a bad user experience. But, you can use the web to find multiple video formats that you can use without worrying about supportability.
Conclusion
Video type Websites are better because:
- They build trust
- They’re shorter
- They capture attention easier
- They’re easier to understand
- They get customers more interested
Video type Websites aren’t “good” because:
- They Have Slower Loading Times
- They Have Accessibility Issues
- They Lack SEO
- They Have a Large Bandwidth Consumption
- They Have Compatibility Issues
Disclaimer: This blog post is intended solely for informational purposes and does not provide any guarantees or assurances regarding specific outcomes.
FREQUENTLY ASKED QUESTIONS
Video-type websites are thriving due to their ability to build trust through face-to-face interaction with the CEO, their shorter format that caters to modern preferences, and their attention-grabbing nature with advanced editing possibilities.
Unlike traditional websites, a 3-minute video prevents users from skipping certain parts and encourages full engagement. This format ensures customers grasp the content, avoiding the typical disinterest that arises after the first few sentences on text-heavy sites.
Videos tend to use simpler language, benefiting non-native English speakers. Customers can dedicate all their energy to understanding the message, eliminating the need to divide attention between reading and comprehension.
Considerations include potential slower loading times, accessibility issues for hearing-impaired individuals, potential SEO challenges, higher bandwidth consumption, and compatibility issues on various browsers and devices.
Search Engines primarily index text-based content. Although this can lead to your video-type website being ranked lower, video content can still be optimized by adding metadata, transcripts, and captions to enhance its discoverability.
Some browsers and devices may not support certain video formats, leading to a subpar user experience. To address this, research and choose widely supported video formats to ensure compatibility.
Video-type websites are not only cost-effective but also generally outperform traditional websites. This is often because most people would rather listen to something, rather than read it because of the modern advancements in technology.
This leads to consumers understanding the message you’re trying to convey to them, making it easier for you to close them as a customer.
Consider your target audience and the nature of your content. If video content aligns with your goals and user preferences, it can be a powerful tool, but it may also lead to some drawbacks.
For example, you’ll have a much higher chance of selling via video content to a young man in his 20s rather than to an old person who is still not comfortable with technology and prefers reading.
Strike a balance based on your audience’s preferences. Use video content for important messages and supplement with text where necessary to ensure accessibility and SEO considerations are met.
Incorporate features like captions and alternative formats to address accessibility concerns and provide a more inclusive experience for users with different needs.
